When it comes to motorcycles, people usually prefer the flashier, and exuberant brands available in the market. Harley-Davidson, Chopper, Yamaha, Suzuki, and Kawasaki are the most popular brands among bikers. However, BMW bikes have also made a standout niche for itself in the motorcycle industry.
BMW motorcycles have proven that they are not just stylish but reliable as well.BMW heavy bikes effectively used the company’s engineering prowess, and experience in the automobile industry. These BMW bikes offer you the opportunity to experience luxury through their unique style, ergonomic designs, and renowned durability. The BMW is now bringing innovation in motorcycle manufacturing. The company is currently working on the idea to develop the world’s first self-driven motorcycle.
BMW Bikes – Competitiveness
Moreover, the prices of BMW bikes have always been competitive and reasonable. This is one of the many reasons that BMW has managed to grab the attention of bike lovers all around the world. BMW bikes represent the class, quality, and style.
BMW’s bike model MotorRad became the best-selling motorcycle in around 26 international markets. MotorRad has achieved year-on-year growth for 6 years in a row in the German market. Moreover, this model was also popular in the Chinese market. It is safe to say that BMW has become one of the leading motorcycle manufacturers in the world.
In 2016, BMW’s R series bikes were selling like hotcakes. It appears that BMW’s bike division has retained the BMW’s brand image intact among bikers. furthermore, BMW bikes are nothing but a treat for bikers, as they offer superior experience within their budget. BMW has also realized the potential of the motorcycle industry and is using its strong brand image to support its bike division. It has been reported that BMW is planning to roll out as many as 14 models/variants by the end of 2017.
With their unique marketing approach and technological skills, it seems that BMW bikes are all set to dominate the motorcycle industry.