Yamaha 125, a renowned motorcycle brand of Yamaha Motor Company. The brand is popular due to its sporty shape and look. Yamaha has also maintained a good market reputation in Pakistan due to its quality. Keeping in view the presence of renowned motorcycle brand in the market. Yamaha has been selling its two major brands in 125 cc range in Pakistan i.e. YBR 125 and YBR 125G. Currently, the company has introduced another brand in the same category called YB125Z.
Yamaha 125 Features
Yamaha 125 has also 04 stroke 124cc, air cool, SOHC engine with 05-speed transmission. The YBR 125 is available in 03 eye catching colors i.e. Red, Blue, and Black. Yamaha YBR’s fuel consumption is around 14.0 KM/L, which is not a big deal for riders who need Style and Power.
Yamaha 125 Competition with Honda 125
YBR 125 has a direct competition with Honda’s premiere brand called CG 125. According to the estimation, the Honda CG 125 has maintained 90% market share in 125 cc motorcycles. Atlas Honda Limited Sold around 350,000 units of Honda CG125 in a year. Whereas Yamaha can sell only YBR 125’s 35,000 units in the same year.
Moreover, the immense demand in Yamaha 125 cc motorcycle in Pakistan has forced the Yamaha’s management to introduce a competitive brand. Now they have introduced YB125Z at an affordable price of PKR115,900/-couple of months back.
Yamaha Pakistan’s Plan
According to the management of Yamaha, they are planning to get a market share of 15% in the 125cc motorcycle category. The current marketing campaign of Yamaha seems to be successful and now they are getting a good response from the masses.
Earlier Yamaha has invested US$ 150 Mn in enhancing its production capacity to 100,000 motorcycles. Currently, Yamaha Pakistan has been operating with 200+ Dealers and Service Centres.
Image Credit: Yamaha Motor Pakistan